MEDIAPRO TOWER
2009
OFFICES
LOCATION
BARCELONA, SPAIN
STATUS
BUILT
AREA
18.232 sqm
CLIENT
MEDIAPRO – IMAGIN@
COMPANY
OAB
AUTHORS
CARLOS FERRATER, XAVIER MARTÍ, PATRICK GENARD
COLLABORATOR
DARIELA HENTSCHEL
COMPETITION DATE
2005
COMPLETION DATE
2008-2009
STRUCTURES
JUAN CALVO (PONDIO)
CONTRACTOR
SACYR-VALLHERMOSO
PHOTOGRAPHER
ALEJO BAGUÉ
Urban system. First piece in a sequence with a perspective view of the Torre Agbar.
In its “first piece” role it responds to the geometry of the Diagonal by “turning its head”.
This turn leads to a displacement with the podium of the adjacent tower and the jut over the piazza, and constructs the front and side elevations. The fusion of the two geometries opens up the sightline of the TMB building.
The low, transparent body frees up the Calle Bolivia and presents a “lobby-style” public space as a continuation of the piazza and by means of an also-continuous paving.
Small modifications are made in the podium programme in order to adjust the imbrication of the two volumes; in this way the façade plane penetrates below the tower, thus prolonging the urban space of the Calle Bolivia.
The crown perpendicular to the Diagonal conceals the installations and defines the rear arris of the intervention.