MEDIAPRO BUILDING 2008

MEDIAPRO TOWER

2009
OFFICES

LOCATION
BARCELONA, SPAIN

STATUS
BUILT

AREA
18.232 sqm

CLIENT
MEDIAPRO – IMAGIN@

COMPANY
OAB

AUTHORS
CARLOS FERRATER, XAVIER MARTÍ, PATRICK GENARD

COLLABORATOR
DARIELA HENTSCHEL

COMPETITION DATE
2005

COMPLETION DATE
2008-2009

STRUCTURES
JUAN CALVO (PONDIO)

CONTRACTOR
SACYR-VALLHERMOSO

PHOTOGRAPHER
ALEJO BAGUÉ

Urban system. First piece in a sequence with a perspective view of the Torre Agbar.

In its “first piece” role it responds to the geometry of the Diagonal by “turning its head”.

This turn leads to a displacement with the podium of the adjacent tower and the jut over the piazza, and constructs the front and side elevations. The fusion of the two geometries opens up the sightline of the TMB building.

The low, transparent body frees up the Calle Bolivia and presents a “lobby-style” public space as a continuation of the piazza and by means of an also-continuous paving.

Small modifications are made in the podium programme in order to adjust the imbrication of the two volumes; in this way the façade plane penetrates below the tower, thus prolonging the urban space of the Calle Bolivia.

The crown perpendicular to the Diagonal conceals the installations and defines the rear arris of the intervention.

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